Celebrities, children and families from Essex are making a charity’s celebrity Christmas campaign viral – and are now calling on grime and hip hop superstar Stormzy to get involved.
Heart Research UK’s ‘Sing for you Heart’ sees members of the public and celebrities sing, donate and nominate – by uploading a short video of themselves singing on social media, texting SING to 70144 to donate £3 and then nominating up to three others.
The money raised will help further fund pioneering medical research into heart disease.
The viral campaign has reached over 12 million people online and seen support from Essex author and blogger Giovanna Fletcher (wife of McFly’s Tom Fletcher), Irish superstars Boyzone, Strictly Come Dancing star Brian Conley and Davood Ghadami, Britain’s Got Talent’s Alesha Dixon, Loose Women Linda Robson and Stacey Solomon, panto favourite Christopher Biggins, and ITV’s Good Morning Britain’s Piers Morgan.
For Heart Research UK Ambassador and Thurrock’s Vikki Renoldi-King, Sing for your Heart is more personal.
Vikki’s brother Julian died in 2014 from aortic dissection, a rare condition where the inner layer of the aorta tears. Julian, a father of three, was only 44.
Now the 40-year-old from Linford, who has raised £5,000 for Heart Research UK in the past by completing sponsored walks around Essex, wants the rest of the country to follow the county’s lead.
Vikki said: “Julian loved to play guitar and listen to music. When he was alive he would often send me songs to listen to and after he died I played his music often to feel close to him.
“Sing for your Heart is a special campaign, so to get friends and family involved to sing to raise money for heart disease just makes it all the more personal to us”.
One member of the family got extra special support from her friends – 11-year old Annie Renoldi-Ludlow from Rectory Road, West Tilbury. Annie performed her Sing for your Heart video with her Youth Creations band, Young Vibes from Stanford-le-Hope. The group, made up of 7-11 year olds performed Stormzy’s Blinded By Your Grace.
Annie said: “We love singing, especially Stormzy songs. We had so much fun. If Stormzy heard it and did his Sing for your Heart, it would be amazing.”
Vikki added: “I’m asking all of Essex to share Young Vibes’ video, tweet @Stormzy1 with #STORMZYsingforyourheart and donate £3.